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Filip Tysander, created Daniel Wellington, The Swedish watch company, in 2011. The inspiration for this new brand was completely coincidental. During his travels around the world, Filip met an intriguing British gentleman with impeccable yet unpretentious style.
The man had a particular fondness for wearing his vintage watches on old, weathered NATO straps. His name? Daniel Wellington. Inspired by his new acquaintance’s timeless style, Filip decided to create his own line of watches.
Minimalistic and refined, the classic design with interchangeable straps truly has wide-ranging appeal. Now, years later, this design is still an important part of what gives Daniel Wellington its individuality.