In 1982 the Seiko Watch Corporation initiated the Lorus brand. This was launched to complement their other brands on the market already being Seiko and Pulsar.
Their aim with this brand was to make the most affordable watch without sacrificing any stylistic features that had already made their other brands popular.
Seiko obtained their goal and have built Lorus over the last 36 years boasting more than 120 million watches sold worldwide.
Today Lorus’ main goal is to be the most affordable and popular watch for the young and young-at-heart customer. Through this goal and the reputation and quality of the Seiko Watch Corporation. Lorus is afforded the opportunity to take advantage of Seiko’s horological innovations and furthermore, implement this technology in their bright and vibrant designs.