Maurice Lacroix Brand Began in 1975 when Desco von Schulthess Company launched its first models under the Brand name. During this time the brand was able to lean on its long experience and reputation in the watch industry. Since 1946 this company had linked the prestigious Swiss watch brands and the rest of the world
In the early 1960s Desco von Schulthess purchased a watch assembly factory in Saignelégier in the heart of the Swiss Jura mountains. From this location their journey began, producing high quality timepieces for several brands of watches. Each brand was differentiated by their unique private label signatures on the dial, case and movements. With their decades of experience building high quality they were able to create their own brand, Maurice Lacroix.