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Pulsar, the world’s first electronic digital watch, created a sensation when it was unveiled in New York in 1972 and it changed the world’s perception of time. In the 1970s everything seemed achievable through the rapidly growing technological expertise at the world's fingertips. When Pulsar was taken into the Seiko Corporation portfolio in 1980, it brought further surprises to the world; the first calculator watch in 1980 and the first all-quartz watch line in 1981 were among its industry leading achievements.

Pulsar has entered in to the world of V8 Supercars, becoming the Official Watch Partner for the V8 Supercars series. In addition to this, Pulsar has teamed with Jack Perkins and his Jeld-Racing outfit to further Pulsar's sponsorship reach. With a specifically designed V8 collection of watches, these exciting partnerships will take Pulsar to a truly national audience. Pulsar has been designing individualistic timepieces globally since 1972. Pulsar, a brand that stands for real value, quality and flair is made for people who create their own style - “Tell it your way”.